It’s How We Change the World
Designed with the engineer in mind, FTF has become the event of the year for the embedded semiconductor industry. The FTF Americas 2007 lineup includes:
- More than 370 hours of technical training classes to choose from, including lectures, hands-on workshops, panel discussions, and “Birds of a Feather” sessions
- More than 220 Freescale and partner demonstrations in a 28,000 square foot Technology Lab
- Keynote presentations from Freescale CEO Michel Mayer and renowned theoretical physicist Dr. Michio Kaku
- General Session Panel Session on Internet Demand and Stability moderated by Federated Media Chairman John Battelle
- Meet the Freescale Experts opportunities
- Wednesday night event party at Hard Rock Live with live musical guest Sheryl Crow
To register to attend the Freescale Technology Forum, click here.
Agenda
| Monday, 25 June 2007 |
| 1:00 pm - 5:00 pm |
Panel sessions |
| 5:00 pm - 10:00 pm |
Welcome reception in Technology Lab |
| Tuesday, 26 June 2007 |
| 7:00 am - 8:30 am |
Breakfast |
| 8:30 am - 10:15 am |
Opening General Session with Freescale CEO Michel Mayer |
| 10:30 am - 12:30 pm |
Technical Sessions and Workshops |
| 12:30 pm - 2:00 pm |
Lunch
Technology Lab Open
Birds of a Feather Sessions |
| 2:00 pm - 6:00 pm |
Technical Sessions and Workshops |
| 5:30 pm - 8:30 pm |
Reception in Technology Lab |
| Wednesday, 27 June 2007 |
| 7:00 am - 8:30 am |
Breakfast |
| 8:30 am - 9:30 am |
General Session with Guest Speaker Dr. Micho Kaku |
| 9:45 am - 11:45 am |
Technical Sessions and Workshops |
| 11:45 am - 1:45 pm |
Lunch
Technology Lab Open
Birds of a Feather Sessions |
| 1:45 pm - 6:00 pm |
Technical Sessions and Workshops |
| 6:00 pm - 7:30 pm |
Reception in Technology Lab |
| 7:30 pm - 11:00 pm |
Event Party at Hard Rock Live with Musical Guest Sheryl Crow |
| Thursday, 28 June 2007 |
| 7:00 am - 8:30 am |
Breakfast |
| 8:30 am - 11:45 am |
Technical Sessions and Workshops |
| 11:45 am - 1:45 pm |
General Session Panel Session on Internet Demand and Stability moderated by Federated Media Chairman John Battelle |
| 1:45 pm - 3:45 pm |
Technical Sessions and Workshops |
| FTF Registration and Information Desk Open |
| Monday, June 25 |
9:00 am - 9:00 pm |
| Tuesday, June 26 |
7:00 am - 9:00 pm |
| Wednesday, June 27 |
7:00 am - 7:30 pm |
| Thursday, June 28 |
7:00 am - 4:00 pm |
Highlights
Technical Sessions: Lectures and Hands-On Workshops
Highly technical lectures and hands-on workshops are the heart of FTF, and attendees have their pick of more than 370 hours of content to choose from.
Technology Lab
The 30,000 square foot interactive Technology Lab gives attendees direct access to more than 200 product and technology demonstrations from Freescale, FTF sponsors, alliance members and partners.
Panel Discussions
Industry experts, analysts and editors field attendee questions and provide insight into current trends and standards, as well as the future of technology and the embedded semiconductor industry.
Birds of a Feather Sessions
Attendees gather for informal discussions with industry peers as well as technical and standards experts from Freescale. Each session typically focuses on one or two key topics.
Meet the Freescale Experts
Informal “Meet the Freescale Experts” rooms provide attendees with the opportunity to meet experts in their field for in-depth, one-on-one discussions about a given technology discipline.
General Sessions
Each full day at FTF includes a General Session featuring visionary keynote presentations from Freescale CEO Michel Mayer and other distinguished speakers.
A Bit of Fun
FTF is not your typical trade show. In addition to rich technical content, you will receive the red carpet treatment from Freescale, including world-class meals, evening receptions and live music.
Rich technical training content is the core of the FTF agenda. As an attendee, you have your pick of more than 370 hours of technical lectures, panel sessions, hands-on workshops, and “birds of a feather” sessions to choose from.
The Content Explorer tool allows you to search for the technical sessions that are right for you and build your own personalized schedule for FTF. Technical sessions can be searched by track, architectures and technologies, day, or company (see navigation at left). Sessions are listed alphanumerically by session ID.
Please note that building a personalized schedule with the Content Explorer is a tool to assist you with planning your time at FTF, but it does not guarantee you a seat in these sessions. All classes are filled on a first-come, first-serve basis at the event.
Freescale Technology Lab Demonstrations at FTF Americas 2007
The 30,000 square foot interactive Technology Lab will showcase more than 200 product and technology demonstrations from Freescale, FTF sponsors, alliance members and partners.
Below is a sneak preview of the Freescale demonstrations that will be featured in the FTF Americas 2007 Technology Lab. Be sure to check back in early May to see an interactive map of the Technology Lab, complete with all Freescale and partner demos.
Freescale demos will be grouped into the following tracks:
- Automotive
- Consumer
- Enabling Technologies
- Industrial
- Mobile Communications
- Networking
Automotive
- Electronic Gearbox Control with MPC5533 eTPU and BLDC Motors
- Electronic Fuel Injection and Engine Control
- Central Body Control Solutions
- Tire Pressure Monitoring System
- G-sensor Brake Lamp
- Dashboard Systems Solutions
- Infotainment Connectivity Based on MPC5200
- In-Vehicle Network: Linking It All Together
- AUTOSAR Software Architecture Set for Integrated Body Control
- Joystick Driven Steer-by-Wire Subsystem with FlexRay™ Network
- 77 GHz Radar for Advanced Safety Systems
- E/E Design Collaboration & Automatic Code Generation Tools
- Freescale Concept Car: Innovations in Automotive Technology
Consumer
- MPC8220 Imaging Platform Print Demo
- Watch your Video Where and When you want it with PowerQUICC™
- Triple Play at the Speed of Light - GPON SoC from Freescale
- WiMAX Residential Gateway Solution
- ATSC Receiver: TV via Freescale’s Silicon Tuner MC44S803
- Make RF Video Sound Great: Add Stereo!
- Low Cost Touch Screen Demo
- LED Backlighting Solution
- Blood Pressure Monitor using QE128
- ZigBee® Home Automation
- Add Video To Your VoIP Phone
- Power Management and Audio in One IC
- Symphony™ Studio and Multi-core DSPs
- Dolby® Virtual Surround Sound using Symphony™ DSPs
Enabling Technologies
- The Content You Want, Any Time, Any Place
- Experience the Controller Continuum with the Flexis QE128
- Take the ColdFire MCU Challenge: ColdFire V2 vs. ARM7TDMI
- FSL Analog and Sensors: Power Up, Move Down and All-Around!
- Digital Consumer: Making Games Work with Multiple Platforms
- MRAM Image Buffer: Win the Game with High Speed Videography
- Freescale's Disruptive Innovation Global Winner
- RCP Enablement - Smaller, Denser, Faster
- Electromagnetic Capability - How Freescale Busts the Myths
- Connecting You To Your WorldLet ColdFire® Improve your Golf Swing
Industrial
- Low Cost Proximity Sensor Solutions
- Electronic Metering LCD Interfaces Using S08LC60 8-bit MCUs
- Black Widow Design Challenge - the Winner's Circle
- Ultra Low Cost Wireless Solution using RS08KA2
- Memory Efficient Embedded Voice-over-IP
- IEEE® 1588 Clock Sync Accuracy <50 Nanoseconds
- Industrial Embedded Voice Kit
- Industrial Protocols Using ColdFire® Embedded Controllers
- Point-of-Sale Solutions Using ColdFire® Embedded Controllers
- Powerful Graphics with Power Architecture™ Technology
- PowerQUICC™ COM-Express Enables Industrial Protocols
- Stereo Vision with PowerQUICC™ and DSP
Mobile Communications
- i.MXS Development Kit for SideShow™ and .NET Micro Framework
- Multi-Codec Video Demonstration with i.MX32
- PMP Reference Design Using i.MX31 Applications Processor and Windows® CE
- Drive Your Portable Navigation System with i.MX Technology
- Demo of the World’s Smallest 3G Multi-mode/band RF subsystem
- HSUPA and HSDPA Technology by Freescale
- The End of Wire Bond, Substrates and Flip Chip: Redistribute Chip Packaging (RCP)
- 3G Symbian/S60 Reference Design using the MXC300-30 Platform
- Innovative Solutions Enabling Innovative Handsets
Networking
- MATLAB® Simulation for WiMAX and LTE DL
- Combined WIMAX/LTE Broadband Wireless Base Station Solutions
- Business Gateway
- Network-based Anti-Virus and other Security Solutions
- Security Protocol Performance on PowerQUICC™ III
- Bandwidth & Power Measurements on MPC8544 Development Board
- Programmable Network Interworking on the QUICC Engine™
- IP Forwarding Using the MPC8360 AMC
- High Density Media Gateway Demo
- MSC8144 - Video Analytic and MPEG-4 Encoding
- MSC8144 Based H.324M System with Avanoco
- Multi-Core MySql Server
- MPC8641D Home Video Streaming Server
- Bandwidth & Power Measurements on MPC8641D Development Board
Meet the Freescale Experts
Informal “Meet the Freescale Experts” rooms provide attendees with the opportunity to meet Freescale experts in their field for in-depth, one-on-one discussions about a given technology discipline.
| Hours of operation |
| Tuesday, June 26 |
10:30 am-12:30 pm; 2:00 pm-6:00 pm |
| Wednesday, June 27 |
9:30 am-12:00 pm; 1:45 pm-6:00 pm |
| Thursday, June 28 |
8:30 am-12:00 pm |
Controller Continuum
JW Marriott Ballroom, Salon A
The Controller Continuum Meet-the-Experts room provides a casual, open-door atmosphere with direct access to the experts behind the industry’s first compatible 8-bit and 32-bit architectures. Join a roundtable discussion, meet one-on-one with technology experts, get hands-on with innovative tools, or sit down and dig deep into a development system with guided assistance. Join us in this fun and informal environment to learn the latest about 8-bit and 32-bit microcontroller compatibility, and get on the design fast track with development tools and samples.
Energy Efficiency
Ritz-Carlton Genoa I
The Energy Efficiency Meet-the-Experts room is a relaxed, interactive forum on power minimization to enable energy efficient design for embedded applications. Delve into how Freescale combines a range of technologies, including process, software, architectural and platform techniques, to provide the optimal balance of power efficiency and performance. Come talk one-on-one with our experts about your power budget challenges and learn more about the right solutions offered by Freescale.
Power Architecture™ SoCs
JW Marriott Ballroom Salon B
The Power Architecture™ system-on-chips (SoCs) Meet-the-Experts room provides a comfortable setting for interacting with key technologists from Freescale who spend their days developing Power Architecture solutions - whether it's work on the instruction set architecture (ISA), processor core development, microarchitecture design or board layout. Drop by with your questions regarding current implementations or where you want to take your designs in the future. We also welcome the opportunity to exchange ideas and learn more about the challenges you face with your designs.
Wireless and Mobile Solutions
JW Marriott Ballroom, Salon C
From portable media players to wireless mesh networks, our experts can answer your design questions about Freescale wireless and mobile solutions. Engineers will be available to discuss topics including how i.MX multimedia applications processors drive a broad list of applications based on Microsoft® operating systems, Symphony™ DSPs and the Class D digital amplifier chipset for audio electronics systems, and how Freescale's MC1322x Platform in Package™ and BeeKit™ wireless connectivity toolkit can streamline your ZigBee® development.
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